It opens in Milan on Saturday 3 April in Piazza del Duomo - on the side of Via Carminati -the open air exhibition of the first 50 works, signed by artists and designers including Giulio Cappellini, Antonio Facco and Michele De Lucchi, of Weplanet-100 globes for a sustainable future event organized by the WePlanet Association, in collaboration with the Mondadori Group, to raise awareness and raise funds for the environment and the health of citizens by contributing to the achievement of the 17 United Nations Global Goals (SDGs - United Nations).
The exhibition, preview of the official event that will take place from 27 August to 7 November 2021 in the main streets and squares of the Lombard capital and other cities in the country, will remain visible until 5 April. The works are adopted by patrons whose logo appears on the plaque positioned at the base of each globe, along with the title, the author's name and the company's sustainable commitment. On this occasion the works, in compliance with the anti-covid19 protocol, will not be able to be equipped with QrCode which will be available to the public for the event between August and November.
The globes, made of recycled plastic, are designed and created by young artists from the Brera Academy of Fine Arts and by famous artists and designers who have interpreted sustainability issues and values using the large spherical support as a canvas. A journey into a creative and visionary universe that sees globes transform into original and unexpected works of art. Globes like paper hands that unite and intertwine across deserts and oceans, like a beehive that creates a nest where everyone works for the other, like a prison of peoples if nature is imprisoned, as a return to the origins of a single great happy island, as a vegetable garden where to grow every day, as a symbol of the tree of life, globe like bread, pearl, roots. Artistic Renaissance of sustainable beauty, the journey will also be a staging of Milan and the country of Italy as a flywheel of shared ideas and values on the future of the planet.
Weplanet hosts the globes in the Creative Laboratory set up in the former railway post-work station of Milan Central Station made available by Grandi Stazioni Retail. Boero Group supplied eco-compatible water-based glazes for the realization of the works. Once the initiative is over, the globes will be auctioned at a charity auction organized by Sotheby's and the proceeds will be donated to ForestaMi, in particular to the Parco Segantini Onlus Association, the Niguarda Hospital and the Umberto Veronesi Foundation for scientific research of excellence. against cancer, and the Fondazione Progetto Arca Onlus which works in support of the poor for assistance and integration.
In addition to Milan, other globes of the "Weplanet - 100 globes for a sustainable future" event will be hosted in Florence as part of the green Travel and Joy project conceived by Federica Borghi and produced by Icons Production, with the patronage of the Municipality of Florence and the Tuscany Region and local museums. Thecontest open to all is still in progress which will give the winner the opportunity to create his own globe that will be exhibited in the next exhibition in Milan.