Iris Ceramica and FMG reinforce their presence in Europe, opening a new showroom in Lyon (2 Place Bellecour), to consolidate dialogue with the world of architects and interior designers. An atelier, an experimental and creative workshop, where the protagonists are the new collections in semi-stoneware and porcelain stoneware.
Designed by the Modena-based studio duePIU architects, the space has an area of 120 square meters and presents the most distinctive products of the two brands of Iris Ceramica Group.
Organized around the concept of an atelier, in which to experiment with solutions that bring out the aesthetic and technical potential of ceramic material, the showroom features a pathway to lead visitors into the different thematic areas and settings.
The new collections of Iris Ceramica cover the walls with an almost artisanal look, playing with warm and cool ranges of colors and a rich variety of patterns: offerings capable of responding with versatility to the various needs of contemporary living. The Diesel Living with Iris Ceramica solutions personalized horizontal and vertical surfaces with forceful character, for the creation of settings with ‘underground,’ ‘rebel’ verve.
The different personalities of ceramic materials are also expressed in the multiple application options of the large MaxFine slabs by FMG Fabbrica Marmi e Graniti: not just floors and facings, but also tailor-made furnishings like tables, partitions, washstands, doors and countertops. The versatility of porcelain stoneware surfaces makes them easy to insert in all contexts, to create mix&match settings with various material inspirations.