Bang&Olufsen has chosen Milan as the pilot city to bring its new point-of-sale concept to Italy, with the Buscemi space on Corso Magenta as the protagonist.
With two streetfront windows in which the latest collections of the brand are in the foreground, the updated space in Milan is organized in three rooms designed to entice visitors to get acquainted with the world of Bang&Olufsen, in a path through the various lines: ‘on the go,’ ‘flexible living’ and ‘staged.’
The first space offers speakers and bluetooth headphones on a wall where alternating models and tones form material contrasts with the wooden shelves; products in anodized aluminium and leather are available for interaction with visitors. In a central position, platforms at different heights display a rotation of new developments, while a lateral column closes the space with the showcase of the various versions of Beosound Stage, the new soundbar created in collaboration with the Danish studio NORM Architects.
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