Bang&Olufsen has chosen Milan as the pilot city to bring its new point-of-sale concept to Italy, with the Buscemi space on Corso Magenta as the protagonist.
With two streetfront windows in which the latest collections of the brand are in the foreground, the updated space in Milan is organized in three rooms designed to entice visitors to get acquainted with the world of Bang&Olufsen, in a path through the various lines: ‘on the go,’ ‘flexible living’ and ‘staged.’
The first space offers speakers and bluetooth headphones on a wall where alternating models and tones form material contrasts with the wooden shelves; products in anodized aluminium and leather are available for interaction with visitors. In a central position, platforms at different heights display a rotation of new developments, while a lateral column closes the space with the showcase of the various versions of Beosound Stage, the new soundbar created in collaboration with the Danish studio NORM Architects.
Continuing the tour, a lounge offers visitors a 360-degree entertainment experience. Two armchairs provide comfort for the audio-visual experience of Beovision Harmony, the television that opens and closes, following the movement of the two covers that contain the sound center. The slender forms of the Beolab 18 speakers add elegance to the space, together with the two Beolab 50s and the Beovision Eclipse television, to complete the second setting.
Finally, in the last space the focus is on Beosound Shape, the unique modular music system in which Kvadrat fabrics, in different colors, form a series in the hexagons of the system. It is here that together with Beosound Shape the large selection of multiroom products meets its optimal representation.
The new concept store will not only present the most iconic products and new creations of the brand, but will also become a new gathering point for fans of this company. Events, presentations and talks will be programmed in a calendar of activities open to the city.