On Monday 14 October, MIDE Museo Interactivo de Economia of Mexico City hosted the 16th International Congress Diseñar para la Humanidad / Homenaje a 100 Años de la Escuela de Diseño, Bauhaus organized by Anáhuac University Mexico.
Among the guests, Gilda Bojardi received the Medalla Anáhuac en Diseño 2019 from Jorge Fabre, Vice-Rector of the Universitad Anáhuac Mexico, and Ricardo Salas, director of the Escuela de Diseño, for her contribution to the promotion of design culture in the world.
The editor of the magazine INTERNI then gave a lecture on the Bauhaus, the “building house” founded in Weimar in 1919, one hundred years ago. This centenary is an opportunity to think about the continuing validity of the school’s message.
“The Bauhaus was a laboratory of innovation and vision, which left a fundamental legacy of method, educational practice and training,” Bojardi said. “With the goal of bringing together various types of artistic, intellectual and productive knowledge in a single work, the school’s approach aptly reflects the situation of contemporary design: a project open to fertile contaminations that only in a context of unity and interaction can achieve the necessary complexity demanded by today’s world. In the famous experimental workshops of the Bauhaus (ceramics, weaving, metalworking, typography and graphic design, photography and advertising), an interdisciplinary approach was activated under the guidance of two teachers: a 'master of form'– usually one of the artists at the school – and a 'master of works' capable of ensuring a suitable level of practical ability. A way to unite hand and mind in a program of 'learning by doing’”.
“When the need to develop a modern industrial awareness emerged in 1921 at the Bauhaus, to get away from the ideology of the one-of-a-kind piece, the idea arose to pursue a revitalizing democratization of the society and its lifestyles through the practice of collective design. These are aspects that connect the legacy of the Bauhaus to our present reality” Bojardi continued.
“Above all in Italy, the winning formula of the furniture design system is precisely the capacity to mix crafts and industry, making our country proving ground of creative experimentation for designers from around the world”.
“Precisely this synergy is one of the aspects INTERNI has always attempted to develop in its annual exhibition-events during the FuoriSalone/Design Week in Milan in April, through a virtuous encounter between manufacturers and designers, temporary installations that often develop ideas for the real market, and a reinterpretation of history, which is still fundamental in order to act with greater awareness” Gilda Bojardi concluded.