Il marchio storico dell'arredo di design italiano entra a far parte del gruppo Haworth Lifestyle Design grazie all'acquisizione, ufficializzata oggi, da parte di Cassina

Cassina SpA, a company of the Haworth Lifestyle Design group, today announced that it has reached an agreement for the acquisition of Zanotta, the historic Italian company operating in the high-end segment and internationally renowned for its iconic furnishings.

Spokesperson for design in the world, Cassina will coordinate its activities and future development plan.

Zanotta will join the other prestigious brands already present in the Haworth Lifestyle Design group: Cassina, Cappellini, Ceccotti, Karakter, Poltrona Frau, Luxury Living, JANUS Et Cie, Luminaire and Interni.

Founded in 1954 in Nova Milanese, Zanotta is recognized as one of the major protagonists in the history of Italian design.

Since the 60s, guided by the intuition and extraordinary entrepreneurial ability of its founder Aurelio Zanotta, it has conquered the world scene thanks to emblematic products for formal innovation and technological research supported by the continuous evolution of the quality of materials and production processes .

With a turnover of around 25 million euros, the company operates in both the Residential and Contract markets and is present in over 700 specialized stores in 50 countries around the world.

Zanotta is today one of the most represented, recognizable and iconic design companies also thanks to its 330 products present in 56 museums around the world, and thanks to the 4 ADI Golden Compasses  received in its history.

Throughout its exceptional history, Zanotta has collaborated with some of the most important protagonists of the Italian scene, including, Gae Aulenti, Achille and Pier Giacomo Castiglioni, Alessandro Mendini, Carlo Mollino, Bruno Munari and Ettore Sottsass .

A collection full of legendary products that best represent everyday life such as, for example, the Maggiolina chaise-longue, the Sciangai coat stand, the Sacco armchair, the Tonietta chair, the Mezzadro stool, the Leonardo table, the Allunaggio outdoor seat and the Quaderna table, in production for decades and still today a point of reference for passionate customers and connoisseurs.

Giuliano Mosconi, CEO of the Tecno/Zanotta group, said:

“After these years of intense work, which have brought Zanotta back into the spotlight, I am happy that this wonderful company can continue its journey in the company of an important player like Cassina, who will help it to make the most of its potential.”

Luca Fuso, CEO of Cassina, declared:

“We are extremely happy to welcome Zanotta, a company that has written some of the most important pages of design and with which we share the founding values of the sector, from production quality to the promotion of culture.

A formidable brand, to which we will guarantee the widest operational autonomy to continue its path of creativity through the search for new talent and the enhancement of the exceptional product portfolio. We will take care of Zanotta and we will commit ourselves to bringing it to the top of attention to make it grow all over the world.”

Dario Rinero, CEO of Haworth Lifestyle Design, said:

“With the arrival of Zanotta we add another bright star to our bright firmament, confirming the HLD group's vocation to identify, attract and develop the best realities on the global design scene.

I warmly welcome the new colleagues who, thanks to their commitment, have been carrying this wonderful brand forward every day for 70 years, while I address a thought of respectful admiration towards Aurelio Zanotta, the company's founding father, visionary and histrionic master of the great history of Italian design.”

The buyer was supported by EY for the financial/accounting due diligence, by Studio Legale Tributario for tax audits and by ADVANT Nctm for legal advice on the entire transaction. Ethica Group instead acted as financial advisor to the seller, who made use of the legal assistance of Fieldfisher Italia.