The decision to expand the offices and move to larger spaces is part of the growth process, but above all to entrust the task to an architect like Beers, well-known in the hospitality sector, with clients such as Four Seasons Hotels, The Ritz-Carlton Hotel Company and Jean-Georges Vongerichten. And it is Beers' experience that was required to manage the more than 2700 square meters on four floors, with another almost one thousand square meters outdoors for the Roc Nation headquarters.

Beers explains: “This is an extraordinary building with incredible bones,” referring to the nine-story Leed Silver-certified block that Morris Adjmi Architects completed in 2018. “I imagined a true downtown New York atmosphere, but also warm and residential. " Not to mention the contemporary art gallery mood, since Jay Z owns a world-class art collection, with pieces by Jean-Michel Basquiat, Keith Haring, Roy Nachum and Mickalene Thomas, all exhibited at Roc Nation.

The palette of materials used by the architect is typical of American modernism, that is, polished concrete, wood and glass. The workspaces, although designed prior to the pandemic phase, are “safe” spaces, private offices with a minimum surface area of ​​12 square meters. “For the moment we're living, it was a good choice,” says Beers. "As for the partitions, I identified an Italian window system in black anodized steel with flush glass, which echoes the building's facade of sash windows in a black aluminum grid". Mid-century furnishings are George Nelson's benches, Eero Saarinen chairs and Antenna desks.