September 30, 2020 - 5pm
Meeting Point Istituto Marangoni Via Cerva 24 Milano

Large and small commissions, but very personalized; what we refer to in Italy as “Contract” has become an important line of business for many companies, working all over the world and with the most important names in design. We will talk with the guests of the session about the evolution of the sector and the new requirements of international clients, as well as changes in the area of services. In the contract sector “managing the project” means understanding the needs of investors, developing the design, choosing the right suppliers in relation to processes of workmanship, satisfying economic requirements, supervising worksites, logistics and post-sale services. The project remains the central focus: every single detail has to be precisely defined to make the specifications and business plans into virtuous instruments of control over the complexity of processes.

Moderator Patrizia Catalano, journalist


Massimo Iosa Ghini - Ph. Mattia Aquila
Iosa Ghini Associati, with its founder Massimo Iosa Ghini, is an architecture and design company based in Bologna, Milan and Miami. that develops various activities, including architectures, furniture design and interiors. Its focus on sustainable design can be appreciated in most of its projects like the worldwide Ferrari Store chain, the electric monorail People Mover in Bologna and hotel designs like the latest Starhotels E.C.HO (BO). Residential projects and very innovative concepts of branded apartments have been designed for international clients like Oko Group, CMC Group and Prelios Sgr. Massimo Iosa Ghini has been appointed Ambassador of Italian Design and Member of Leonardo Committee. In 2015 he received the Marconi Award for Creativity.

Gianmaria Mezzalira, Investment Group founder e CEO - Ph. Luca Quagliato
Gianmaria Mezzalira owes passion, innovative vision and creativity to his father Rinaldo, a well-known entrepreneur who in the 1960s gave life to what is now one of the world's leading companies in the production of PVC pipes and to whom the Vicenza area owes important legacy handed down in its social and economic fabric. In 2016 Gianmaria Mezzalira founded MIG Mezzalira Investment Group which today brings together six Italian excellences of furniture (Rotaliana, Sintetica, Sitland, Jesse) and mechanics (Sacemi Gamar and MWM Design). The Group's goal is to create synergies to enhance Made in Italy in the world through a young team and innovative projects.

Matteo Nunziat, Studio Matteo Nunziati - Ph. Dinah Wille
Specialized in luxury hotels, wellness centers, SPA and residential projects, Matteo Nunziati has realized projects over the years in Italy, United Arab Emirates, Qatar, Saudi Arabia, Kuwait, India, Maldives, China, USA. Particularly significant the collaboration with the Trump Organization, world leader in the real estate, which chose Matteo Nunziati for prestigious projects (Pune - India, Miami, New Delhi, and Kolkata). His projects, exclusive and enhanced by the skillful selection of materials and furnishings, usually chosen from the production excellence of Made in Italy design, have been published in the major Italian and international magazines. He collaborates with some of the most prestigious design brands, Molteni & C., Poliform, Flou, Lema, I 4 Mariani, Fiam, Fontana Arte, La Murrina, Rapsel, Tonon, Lualdi Porte, Listone Giordano, Florim, Kreoo, Rubelli Casa and for those products it has been awarded numerous and prestigious awards.

Lorenzo Pascucci, Milano Contract District founder - Ph. Sergio Aveta
Starting from a degree in Business Administration and experiences abroad, Lorenzo Pascucci consolidates his knowledge of the consumer goods market within important international companies (Unilever and Parker and Waterman), acquiring skills in market analysis and brand management and approaches sales tecniques close to the world of luxury. In 2006 he joined the family business (historically linked to the Design Contract System in the Swiss market) where he held the role of CMO, and subsequently of General Manager and Business Development Manager of the Ernestomeda supply division. In 2016 he founded Milano Contract District, the innovative Design Platform dedicated to Real Estate, (honorable mention in the context of the 2018 Compasso d'Oro Award). In 2018 he launched More + Space, the first integrated Design & Build model dedicated to microliving to offer new design, layout and interior solutions dedicated to micro-living.

Marco Piva, Studio Marco Piva - Ph. Davide Corona
Marco Piva operates in Italy and abroad on masterplan, architecture, interior and industrial design projects, earning numerous prizes and awards. The effort in material research and technology, the value of differentiation and innovation, leads to an intense design production that become one of the most representatives of the Italian panorama. Marco Piva, a traveler and a designer, is an innovator who is dedicated to create unique design solutions pervaded by stylistic freedom, functionality and emotion.