The world of contract is growing visibly and is proposed as a valid alternative to flagship stores and single-brand stores. In the design sector, in a universe populated by famous and iconic names, the real difference is in the flexibility of the finishes. Brands that deal with bespoke furniture and large-scale interior projects - residences, ships, hotels or new medium-high-end real estate projects - are capable of sustaining an astonishing level of customization.
In the face of excellent design standards, the availability of a practically infinite color and material palette makes contract shops the equivalent of a paradise for decor and interior design lovers. Are you an architect and your clients want a brick-colored shower profile with moss green stoneware covering and matching wallpaper and bathroom fixtures? It can be done. Some of the showrooms are also open to the public, both for private customers and for those of Real Estate companies engaged in accompanying their buyers in their furniture choices.
A new contract point that brings together 25 brands is Pianca & Partners, 900 square meters in the Moscova area. The showroom designed by Calvi & Brambilla will change layout once or twice a year, but every part of the house will always be represented on the two floors of the showroom. From retractable armored door systems, to walls that change color, to the lift and passing through bathrooms, spa areas, living rooms and sleeping areas decidedly devoted to luxury.
New opening also for the historic brand Mohd, which in addition to a large area dedicated to the Danish brand VIPP, also hosts Davide Groppi and Ligne Roset and MDF among others. Here the focus is on the design of furnishings for contemporary environments, with solutions for lovers of essential spaces and without major concessions to décor.
Milano Contract District, in corso Sempione, is the partner of Pryncipe, the new real estate project by Studio Marco Piva, an initiative by Fondo Leone, managed by Dea Capital Real Estate SGR, with RedBrick Investment Group advisor and AbitareCo. broker agency. The space functions as a real design platform, where the future inhabitants can get a real experience of what their new home will look like through a journey that starts from Pryncipe and continues, upon invitation, in the Milano Contract District showroom.
