Design, fashion, art and creativity join forces for a sustainable project in the process of protection and healing of the planet. These are the premises behind 100 globes for a sustainable future, an initiative organized by WePlanet, Gruppo Mondadori, Mediamond with the support of the City of Milan and the Lombardy Region.
100 globes, made and reproduced in recycled materials, of large size (diameter over 130 cm, overall height 170 cm), become the surfaces assigned to 100 creative talents to interpret the theme of pollution and climate change, informing the public about sustainable innovation. A spherical canvas made available to artists, designers and students of the most important Milanese schools to interpret virtuous episodes, bringing them to the attention of the public.
From October 2019 to March 2020 the globes will be on view and ready to be “worked on” in a large workshop at the Central Station of Milan (access from the Mortirolo subway), which becomes the location for events and talk shows. Already on 24 October the first appointment welcomes citizens, press, companies and creative professionals, invited to take part in a discussion to present the project, with a live light and indoor-outdoor painting performance. From 12 April to 21 June 2020 a large open-air exhibition will invade streets, squares and parks around the city. On 29 June 2020 selected works will be sold at a benefit auction conducted by Sotheby's, with proceeds going to the City of Milan to support a sustainability project in the city.
“Thanks to these art installations on the environment and innovation, we will contribute to expand the actions of the project Milano Plastic Free launched by the city government in recent months, raising awareness regarding the protection of the planet,” says Renato Galliano, speaking for the Department of Labor, Productive Activities and Commerce of the City of Milan.
Two important names in the field of creativity have joined the project, presenting their interpretations of WePlanet: Giulio Cappellini with Antonio Facco and Fabio Pietrantonio.
“For 10 years now Gruppo Mondadori has followed a path of social responsibility to encourage the spread of culture and ideas: 18 million readers and 28 million users via web and social networks,” says Carlo Mandelli, general director of periodicals for Italy of Gruppo Mondadori.
The project is produced in partnership with 5 magazines of the publishing house based in Segrate: CasaFacile, Focus, Grazia, Icon Design and Interni. The respective editors (Francesca Magni, Raffaele Leone, Silvia Grilli, Annalisa Rosso and Gilda Bojardi) have discussed the way the concept of sustainability is interpreted in their magazines, all agreeing on the fact that “sustainability means living in the world without burdening it, instead protecting and supporting it, literally carrying it on one’s shoulders. The challenge for communicators is to convey sustainable innovation through design, architecture, fashion and technology.”