A video to illustrate, on the Italian Design Day 2020 the results of the competition “Design: a journey between Italy and Spain”. The Italian Design Day 2020 was dedicated to the theme “Designing the future. Development, innovation, sustainability, beauty” and it was organized by the Ambasciata d'Italia in Madrid together with the Italian Consulate General in Barcelona, Interni, the Order of Architects in Madrid (COAM), the Designers' Association in Madrid (DIMAD), the Industrial Design Association in Barcelona (ADI-FAD). It was addressed to Spanish students and creatives, all Under 35.
The 13 minutes movie, made by Interni with POLI.Design various actors of the project follow one another. Starting with Ambassador Riccardo Guariglia, who talks about the reasons for the competition, followed during the video by the members of the international jury that evaluated the proposals: Gilda Bojardi, director of Interni, Francesco Zurlo, principal of POLI.Design Milano, Luciano Galimberti, president of ADI - Associazione per il Disegno Industriale, Salvi Plaja, president of ADI-FAD Associaiò de Disseny Industrial Barcelona and Mariano Martín, designer member of _mad Associaiòn diseñadores de Madrid.
The real protagonists of the movie are the young designers who created the winning projects and the Italian companies that developed the related prototypes: Blanca Galán Merino and Pablo Sinan Akgül Garcimartín, students of the IED in Madrid and authors of “Anyway” seating and table system, created by True Design; Amalia Puga Cividanes, Elisava student and author of the “Entre Redes” created by Emu; Diego Finger, student of the Higher Technical School of the Polytechnic University of Madrid and author of “Gya” system, created by Baleri Italia; Paula Chacártegui, student of the IED in Barcelona and author of the sex toys “Kama”, created by Alessi; Daniela Grisel Beizaga Laura, student of the IED in Madrid and author of the kitchen tool “Marana Wooden Knife”, created by Disegno Mobile; Carla Jörgens Vidal, student of the IED in Barcelona and author of the table lamp “Nähe” created by Martinelli Luce; Irene Infantes, professional under 35, author of the “Trashumancia” carpet series created by cc-tapis.
“Despite the difficulties of recent months” said Ambassador Guariglia “we wanted to complete a project that testifies to the commitment and closeness of institutions to the world of design. The Italian partner companies have done an extraordinary job, completing the creation of the prototypes, even with the intention of marketing some of them. This seems to us to be the best way to achieve the main objectives of the project, that is to make Italian design even more known in Spain and to foster the connection between the Spanish creative world and Italian companies in the sector”.
The initiative is part of the integrated strategy “Vivere all’Italiana” of the Ministry of Foreign Affairs and International Cooperation. (Patrizia Catalano)