After all, the big challenge facing Italian design has precisely to do with innovation and the capacity to respond to a wide range of different needs, in geographical and cultural terms. The tale is told by a selection from the many new creations presented in April in Milan: from the chair by Magis that introduces magnesium in the world of industrial furnishings, to the chair developed by Philippe Starck and Kartell with the help of artificial intelligence. From the work unit of Studio Klass for Unifor that invents a new type of office furniture, to the collection designed by Giulio Iacchetti to interpret the history and the future of Danese. All the way to the versatile creativity of William Sawaya and Gugliemo Poletti, both visionaries with their unique approaches.

There are many examples to demonstrate that Italian design has no intention of abandoning its great tradition of research and invention, in a context of skilled manufacturing that still makes our country unique.