Wars and catastrophes leave their survivors with the desire for regeneration and rebirth. We are reassembling the fragments of painful images and conserving those delicate, gentle feelings we had forgotten: sensitivity, attention, listening and ‘care’ for things. Scientific knowledge and sophisticated technologies cannot help us to respond to what has happened on their own. Instead, we have to use expertise and tools with the deeper, responsible sentiment of care. Caring involves the emotional and affective sphere, it teaches us to know and love things and processes. The emotion of care could also be the key of interpretation with which to restore meaning to the now worn-out substance of ‘sustainability.’ Re-construction and re-birth, also in relation to a major creative impulse prompted by this period of emergency, become concrete if the communities of entrepreneurs, designers, artisans, merchants and educators never stop ‘designing’ the path ahead of them. The talent of creativity, of invention, of know-how is intrinsic to our communities, to Italians. The vocation for things done well, for extraordinary projects. “Italian Living” has to therefore take on a new paradigm, rediscovering the Art of Care, creating the Design of Care.
Introduce: Ernesto Mauri, CEO Mondadori Group - Paolo Glisenti, Commissioner General for Italy at Expo 2020 Dubai
presents and moderates
Gilda Bojardi, editor INTERNI
Speakers