Sustainable and multimedia energy

The major themes of production of clean and sustainable energy are often communicated to the general public in an abstract way, though they are fundamental for the everyday life and the future of us all. To make them comprehensible and closer to the experience of people, in a playful and engaging way, is the objective of the Centrali Interattive project promoted by Enel Green Power, a company of Gruppo Enel that operates in the renewable energy sector. The first step in the program is a permanent interactive installation inside the Taccani hydroelectric power station at Trezzo sull’Adda (Milan).

The interaction and exhibit design studio Dotdotdot, in collaboration with Storyfactory for the storytelling, has created an installation that puts the visitor at the center of a system of positive emotions, transforming the power station into a place of education and entertainment.

Dotdotdot has created a friendly narrative environment to learn about the five renewable energy sources – hydroelectric, geothermal, wind, sea and solar – personified by the characters Idro, Gaia, Levante, Marina and Mariasole. The pathway conveys content in an immediate, friendly way: energy, an intangible entity, becomes an animated presence.