Brazilian design is the result of multiple influences developing and intertwining in a multicultural country with 200 million inhabitants. Its variety of interpretations ranges from crafts to high technology, with islands of excellence that deserve to be explored.
The mission of Brazil S/A is to promote Brazilian design in all its forms and applications. For the seventh consecutive year, the initiative reaches Milan with an exhibition, Be Brazilian, which is an ideal voyage to discover the most creative exponents – about 40 designers and artists, established figures but also emerging young talents – and their works, between experimentation and functional quality, simplicity and luxury, expressed through the original interpretation of materials, techniques and processes. Participants include Sergio Matos, Henrique Steyer, Aciole Félix, Ale Jordão, Bruno Faucz, Ronald Scliar Sasson, Jader Almeida.
“In this new edition – says Jose Roberto Moreira do Valle, the inventor of Brazil S/A – we have focused on product presentation, as in a large outdoor art gallery”.
The lounge area is by the Milan-based studio Piuarch and reflects the formal purity of Brazilian architecture, a tribute to modernism and the Copan building in Sao Paulo by Oscar Niemeyer.
Curator José Roberto Moreira Do Valle
Produced by Brazil S/A
Contributors: Anfacer, Revestir, Ceramics of Brasil, Projeto Raiz, Salão Design, High Design Expo, DW!, Studio Aciole Felix, Lourena Genovez, Studio Alê Jordao, Salão Design.
Institutional sponsorship: Consulate General of Brazil in Milan, Itamaraty, Anfacer, Sindmoveis Bento.
Technical support Brazil: Mac Talents, Mariana Amaral Comunicação, Augustos Turismo, Unique.
Technical support Italy: Neia Paz international project manager, Monotile, Martinelli Luce, Masiero, Lide Italia.
Implementation: Moreira do Valle, Dpto, Angelo Derenze.
Special Thanks: Studio Piuarch