A Vision in a Box Pavilion
The Vision in a Box pavilion gathers projects by ten designers, asked to imagine the bottle for a perfume of the future
Werner Asslinger, Coral: multiplied hexagon modules radial composed to a pine cone like shape and a smaller second one for the flacons cap create together a semi translucent geometrical structure related to nature.
Analogia Project, Spiny: precious content deserves to be defended; sharp thorns grow on the surface to protect the hidden treasure.
Philippe Bestenheider, Volute: a parallelepiped of glass with a continuous satin surface. The effect evokes fragrance that expands into space, like the spiraling smoke of incense.
Gamfratesi, Euterpe: based on the idea of making perfume tangible through association with sound. Euterpe was the muse of lyric poetry. The flacon has a silver pendant in the hollow lower part, which makes sound every time the perfume is used.
LucidiPevere, Float: a bubble of perfume enclosed in a block of poured glass, whose thick, irregular walls conserve the fragrance, as if suspended in space and time.
Karim Mekhtigian, Crystal Ball: flacons inspired by the theme of gravity, as opposed to the volatile nature of scent; the notes of a future perfume will free memories deeply rooted in the mind.
Mist-o, Voyage: a bottle whose organic form, with a bird perched on it, communicates a sense of freshness and good cheer. A smile for a ritual, that of applying perfume, to make it playful and light.
Ludovica+Roberto Palomba, Ray Moore: just as imprisoned water digs in search of freedom, to the flacon with its pure geometric form is excavated by the force of the perfume. The name is a combination of Ray Eames and Henry Moore.
Thukral & Tagra, Submarine: the concept behind this flacon with its undersea form is the expression of submerged desires and emotions. The object rises to a wider level that includes daydreams and imagination.
Victor Vasilev, Srebro: in the Slavic language the term means silver, the material with which the flacon is made; a lasting object that contains a refillable bottle; the volumes are simple; the spray pump is the element that communicates the function.