Tord Boontje Interprets the brand Waldes Et Spol in the pavilion Scent and Psyche, evoking the atmosphere of Prague at the start of the 1900s, and the studio of Sigmund Freud.
The interpretation of Waldes Et Spol is linked to the Bohemian roots of the brand goingback to the early 1900’s. Prague, the Bohemian capital, was a very exciting cultural city. Modern ideas changed the way the world was perceived. One of the main agents of change was Sigmund Freud’s radical new understanding of the human psychology.
The presentation is a contemporary interpretation of this origin: silent fans gently wave the air through a collection of aromatic plants, creating a subtly scented environment. This deconstructed organic system to create scent is inspired by the early 20th century’s radical new way of looking at beauty as something built up of many complex influences like the human psyche.
As in Sigmund Freud’s office, in the pavilion there is a sofa and an armchair (partially exposed to show the wooden construction), alongside rugs with symbolic patterns. Tables are balanced by heavy loads of unpolished marble. The fans are a hybrid between a machine and natural leaf-like shapes. Plant pots and vases are exquisitely delicate, as if these were flacons made by a perfumery.
Tord Boontje was born in The Netherlands in 1968. His education at the Eindhoven Design Academy, class of 1991, and the Royal College of Art London, graduate of 1994, set the foundation for Studio Tord Boontje. By 2002 the unique Garland light for Habitat was a widely recognised and distributed product and the articulate and beautiful Blossom chandelier for Swarovski was making waves; but it was an installation Happy Ever After created in the Moroso showroom during the 2004 Milan Salone that sent the international media into a frenzy. It established that the Studio’s work draws from a belief that modernism does not mean minimalism, that contemporary does not forsake tradition, and that technology does not abandon people and senses.
Waldes Et Spol The brand was founded in Prague in 1930’s. Waldes Et Spol most famous perfumes were Bon Ami, Mignon, Noblem, Remember Me.
Scent Original beauty
Lying on a light wood sofa, bergamot remembers its childhood in the gardens of Prague where a multitude of violets and jasmines adorn the city. The soft perfume of coriander and oak musk recounts the memories of its bohemian life between Vienna and Paris, where female beauty was being reinvented, under the timeless and amused eye of the Rose.