A tall, sinuous metal cage in yellow reinvents the forms of champagne bottles and, at the same time, pays tribute to the innovative spirit of barbe-nicole ponsardin clicquot
To create an excellent product and spread it around the world is an act of entrepreneurial creativity, done by outstanding exponents in all eras: for the installation Yellow Tower Luca Trazzi has been inspired by the figure of Barbe-Nicole Ponsardin Clicquot, the ‘grande dame de la champagne’, entrepreneur ante litteram who created a brand of tradition from scratch.
The yellow tower, produced with Veuve Clicquot, is composed of calendared metal parts that reinvent the form of a champagne bottle; the structure with a height of 20 meters establishes a dialogue with the 17th-century portico of the Cortile d’Onore, where it is placed, and with the Torre Velasca seen on the horizon.
Inside, the champagne bottles are protected inside a luminous wing, like the cavern-cellars in gypsum where the bottles age in Reims.
The architect and designer Luca Trazzi, with studios in Milan and Shanghai, has created a large yellow metal tower to celebrate the entrepreneurial spirit of Barbe-Nicole Ponsardin Clicquot. The Maison Veuve Clicquot, which produced the installation, was founded in 1772 in Reims and is still one of the leading producers of champagne.