The web has allowed BertO to narrate stories and procedures hidden behind the creation of an object of desire that springs from the style of Made in Italy and expands toward foreign markets like Shanghai, the United States (with points of sale in New York), Russia and the emerging nations.
The company has become an Italian case study, often discussed in universities, professional associations and by Google, which has underlined the fact that BertO “makes the identity and personality of a small company visible to the world, with its ability to produce, personalize and implement prototypes and one-offs of great quality.” Not just a success story, but the emblem of what digital reach can do for a growing business model.
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