A great passion for work, a direct way of doing things, a multifaceted and visionary interpretation of the company's activity. And an unconditional love for the mountains.

Fabrizio Longo, who left us on August 31st after falling from a via ferrata on Adamello, director of Audi Italia for 11 years, was not just a manager in the automotive industry.

Because for him, even if the objective of registrations was a priority, the ways to achieve it could also be very different, with an approach that led him to study partnerships with apparently distant worlds.

For example, support for mountain communities, collaborations with companies at the forefront of innovation, participation as main partner of Interni at the FuoriSalone in Milan where Audi, in support of installations created by visionary and innovative architects and artists, promoted debates and discussions on the changing world, also inviting creatives and thinkers who do not reserve words of affection for the paradigm of technology.