An e-commerce platform founded by Gianluca Perrone, FangoRosa enhances Italian craftsmanship and tradition in surface processin – and in the stories they know how to tell –, bringing a contemporary creative development.
In a formal, chromatic and conceptual dialectic between the material and its setting, Avanguardie, with the artistic direction of Giorgio Di Noto, is inspired in its representation by the stylistic features of Italian artistic expression of the last century.
Among the Avanguardie, Giorgio Morandi's still life emphasizes the plasticity, light and pastel colors of the Umbrian terracotta forms. The intimate and intimate atmosphere, the opaque and discontinuous surface of a compound with an ancient history (it has its roots in Mesopotamia), together with the soft and earthy colors, bring out – and perceive – the memory of everyday objects.
Glazed terracotta inhabits a futurist environment characterized by games of shapes and colors inspired by Fortunato Depero. Through the glazing, the materiality of the terracotta shines with a new shine that contributes to the dynamism of the volumes and the bright and reflective colors of the scene.
The monumental Cretto by Alberto Burri, made up of enormous and monolithic pours of concrete, stands out against the background of the dedicated scenography. The colors and shades reflect the Sicilian landscape in which the work is located and from which the production of the FangoRosa cement comes.
A contemporary element that evolves from the tradition of concrete, calcestruzzo has become a spokesman for the city in its modernity. Mario Sironi's urban lyricism thus represents the ideal theater for the metamorphosis of a building material into a component with a refined decorative identity.
From the Alta Murgia, Grottaglie's ceramics, in the typical yellow and green color, are at the center of a metaphysical painting inspired by the silent views of Giorgio De Chirico. The brightness of the surface stands out against the rigorous background and the alternation of lights and shadows created by the arcades.
The atelier of an artist who makes the gesture, sculptural but dynamic, the hallmark of his poetics is finally the place where the essential hardness of marble (white of Carrara, Verde Alpi, Botticino and Valdiglio) contrasts with the flexibility of the sizes cut by Lucio Fontana.
Umbrian terracotta casually placed on a Morandian still life, the reflection of glazed terracotta in Depero's graphic dynamism, the whiteness of cement in Burri's work, Sironi's smoky concrete city, the brilliance of ceramics in De Chirico's metaphysical silence , the veins of the marble in Fontana's atelier: the 3D compositions inspired by the Italian artistic avant-gardes of the twentieth century narrate the close relationship between matter and form. Artfully.