Fashion meets Design

“Things are too closed,” said the moderator Cristina Morozzi, design critic and journalist, always active in both sectors. And who better than the editor of Interni, Gilda Bojardi, recent winner of a Compasso d’Oro prize for the career and inventor of the FuoriSalone, to supply ‘her own’ recipe? “Rather than replicating the FuoriSalone,” Bojardi explained, “you need to think about how you can interact with the city and find synergies with all the players in our sector, starting with the Camera della Moda.”

Beppe Angiolini, president emeritus of Camera dei Buyer Italia, commented: “Milan has to return to being the capital of fashion, and to do that we have to convince everyone to show their collections in the city. The moment of the mania for all things foreign is over. It is time to restart Milan.” The need for creativity, as well as protection of position, was emphasized by the creative director Andrea Incontri, the interior designer Emiliano Salci of Dimore Studio, and the founder of the brand MSGM Massimo Giorgetti.