An encounter held at White during Milano Fashion Week, to ratify the relationship of synergy between two disciplines, and the intention of Fashion to take its cue from the FuoriSalone, bringing new vital energy to what is the third-largest Italian manufacturing sector

We need to change, to bring new energy to the fashion weeks in Milan.” This is how Massimiliano Bizzi, founder of White Milano, summed up the situation on 24 September, during the encounter Fashion Meets Design hosted by White (Zona Tortona, at Base/Ex Ansaldo), bringing together a panel of six personalities with a strong desire to change trade practices in a system – that of fashion – that has now become obsolete.

Things are too closed,” said the moderator Cristina Morozzi, design critic and journalist, always active in both sectors. And who better than the editor of Interni, Gilda Bojardi, recent winner of a Compasso d’Oro prize for the career and inventor of the FuoriSalone, to supply ‘her own’ recipe? “Rather than replicating the FuoriSalone,” Bojardi explained, “you need to think about how you can interact with the city and find synergies with all the players in our sector, starting with the Camera della Moda.

Beppe Angiolini, president emeritus of Camera dei Buyer Italia, commented: “Milan has to return to being the capital of fashion, and to do that we have to convince everyone to show their collections in the city. The moment of the mania for all things foreign is over. It is time to restart Milan.” The need for creativity, as well as protection of position, was emphasized by the creative director Andrea Incontri, the interior designer Emiliano Salci of Dimore Studio, and the founder of the brand MSGM Massimo Giorgetti.

The session concluded with the remarks of the Councilor for Labor Policies, Productive Activities, Commerce and Human Resources of the City of Milan, Cristina Tajani, encouraging fashion to find new ideas not just for the market, but also for those who live in the city of Milan on an everyday basis. Will fashion become more ‘democratic’