Not just a trade fair booth, but a creative, colorful, material itinerary

During the Salone del Mobile.Milano 2019, the manufacturer of complete bathroom solutions antoniolupi invented an unusual way to show its wares in the new S.Projects pavilion: five rooms for a creative journey through color, material and music.

The Galleria was not an exhibit of products, but a path winding through suggestions created with a selection of some of the most interesting and innovative creates of the antoniolupi collection.

The project by the studio Calvi Brambilla, also behind the restyling of the Milan showroom at Porta Tenaglia and all the antoniolupi trade fair stands of the past year, was a reflection on matter that offered highlights, suggestions and new keys of interpretation.

The installation, with an experiential approach to space and the objects on view, was theatrical: it decontextualized a number of iconic pieces, also thanks to a special sound design project created in collaboration with k-array.

The itinerary through five themes and five rooms, on color, marble, mirrorsfire and water, was flexible to combine different moments in a personal experience.