Versace opens two new single-brand boutiques in Paris and London. And in the Ville Lumiere, the French designer Gwenael Nicolas, from the Japanese studio Curiosity, has selected Margraf marbles to embellish and make the various environments unique. At 249 rue Saint-Honoré, the new flagship store is spread over an area of 450 square meters on three floors, presenting the ready-to-wear collections for women and men. Gwenael Nicolas adapted the concept he designed for the Parisian flagship, using the iconic Versace motifs in a linear and contemporary way, integrating them with the location.
Margraf is the protagonist with the supply and installation of the floor, characterized by a play of shades of white marble, worked and inlaid by the company's technicians, with a particular, innovative, waterjet technology; luxury and uniqueness of a natural material that marries the philosophy of the brand and the style of the designer. Characteristic elements are brightness and light tones: Nicolas not only aims at the search for aesthetic beauty, but carries out a careful study of the materials and functionality of the environments, using high standards of sustainability.
The white marble floor, like the walls and some shelves, give the whole a precious but sober aesthetic, embellished with shelves and elements in gilded metal as well as large glass chandeliers.
Photo: courtesy of Versace