From 15 to 18 September 2015 Pordenone Expo Center hosts the third edition of Happy Business To You – Contract Italiano, the international fair on the contract sector in Italy, back after the editions of 2012 and 2013 with important new developments announced at the presentation on 16 April 2015 at Palazzo delle Stelline – Sala Pirelli, Corso Magenta 59.
The CEO of Pordenone Fiere, Pietro Piccinetti, chose Milan during the Salone Internazionale del Mobile to announce the two new developments for 2015 regarding exhibitors. The first will be the presentation of turnkey display modules with which exhibitors can concentrate only on the best display of their products.
The second (on a par with past editions, that have featured moments of in-depth discussion with international architectural protagonists like: Karim Rashid, Kazuyo Sejima, Ross Lovegrove and Thomas Willemeit) is the possibility for exhibitors to show their products through exclusive workshops and specific informative focus sessions for the world of architecture.
Besides the display pavilions, during the fair exhibitors are invited to keep their companies open as well. For the 2015 edition the Open Factories initiative transforms production facilities into true open house events where visitors can discover the quality of Made in Italy, not just at the fair but also in factories, thanks to the unique location of the event in Europe’s largest wood furnishings district, extending all the way to Brianza.
Where visitors are concerned, Happy Business To You – Contract Italiano offers architects, designers, developers, builders and sector professionals from all over the world an online agenda, an innovative tool that lets exhibitors and buyers organize their time at the fair, programming one-to-one encounters in advance.
