The exhibition tells the creative process of the seven new covers: from the drawing, to the wooden model, to the graphic illustration, to the covers. The places of the saga have been interpreted as archetypes of living to represent them with visionary structures. The architectures, inspired by the wooden models on display, draw on the design imagery of the studio, in particular those buildings that have symbolic connections with the places of the saga. From the union of these elements with the stories of J.K. Rowling, new landscapes were born to allow everyone to reinvent spaces, shapes and characters based on their personal experience.

The creative and multidisciplinary process is underlined by drawings, models and illustrations visible on the monitors. A video by Mario Greco documents Santi Caleca photographing the covers at Chioso, Michele De Lucchi's private studio.