The historical museum of Iris Ceramica Group, officially opened at the headquarters in Fiorano Modenese, follows a chronological thread to accompany visitors from the early 1960s to the present through about 600 objects – tiles, slabs, special pieces, catalogues and publications – that narrate the technical evolution of the Italian ceramic district and the products of the group, but also the story of an entrepreneur whose incessant development projects have earned the respect of international markets.
The space gathers and narrates the history of this holding company of reference in the production of porcelain stoneware and technical ceramics, retracing the phases of a past that began in 1961 with the founder and president Romano Minozzi, a legacy now entrusted to his daughter Federica.
Since 1961, when Romano Minozzi founded the first company, Iris Ceramica, innovation has been the main characteristic of his entrepreneurial vision; a value also shared by his daughter Federica, how managing director of the group that has 1500 employees, 500 million euro in sales and control of brands like Iris Ceramica, Fiandre Architectural Surfaces, FMG Fabbrica Marmi e Graniti, SapienStone, Ariostea, Eiffelgres, Porcelaingres and Stonepeak.
The new museum is part of the Museimpresa circuit, the Italian association of corporate museums and archives organized by Assolombarda and Confindustria. Through the conservation and utilization of documents, materials, objects, products and machinery, these museums narrate the history of Made in Italy and its protagonists, protecting heritage and identity.