Interni Meeting Point, Istituto Marangoni, via Cerva 24, Milano
Heritage is a set of values of the past, projected into the present under the form of products. It is a distinctive trait that guarantees authenticity and legitimacy in relation to clients, attributing tradition and roots to the brand; it is persistent, and cannot be imitated by the competition. It is the true competitive advantage in the world of highend products because it is based on the need for roots, also territorial, and on the charm of a history that from the past continues into the future. Italian know-how, the unique synergy of crafts and industry, are indispensable values of the products of our country. Often with a unique historical heritage, whose value needs to be boosted and communicated.
Moderator Federica Sala, curator and design advisor