Stories of craftsmanship and innovation, moments of encounter and discussion; research and sharing between professionals and stakeholders, sustainability and the future: these are the guidelines of the new edition of HOMI, the Lifestyles Fair held at Fieramilano (Rho) from 24 to 27 January, in an updated, evolving format that ranges from decoration to tableware, design to fabrics, fragrances to gifts and festivities.
The upcoming edition will welcome about 600 exhibitors. About 19% of the companies are from abroad, especially Germany, France, Spain and Portugal, in Europe, and Korea and Japan. The focus is on home hospitality, a growing trend connected with the demand for comfortable, functional spaces in the age of shared housing and globalized B&B activities.
Also in relation to this new trend, the activities of scouting and profiling of HOMI, in collaboration with Ice-Ita, have been intensified for this coming edition: at the fair there will be over 500 selected buyers from 65 countries.
The event addresses multiple types of visitors, accompanying them in a context of storytelling in constant progress, with the help of experiential pathways in which national and international perspectives blend and are enhanced by special projects focusing on originality, inclusion and sustainability.
The new set-up of the event follows a layout logic conceived around three different moments of the visit, to respond to the needs of professionals and to offer a diversified consumer experience. HOME Retail Inspiration, for a target of specialized stores, organized distribution and e-commerce platforms, is split into two areas: Fragrance Inspiration and Textile Inspiration. HOME Boutique&Design is for high-quality manufacturing, aimed at department stores, concept stores, interior designers, architects. The market of multiproduct distribution and international import-export is addressed by the project HOME International Delivery.
Finally, with Festivity – having its own specific calendar, from 22 to 26 January – visitors can focus on articles for traditional holidays and special occasions, including Christmas decorations and the art of nativity scenes.
Furthermore, #HOMIStory takes a backstage look at projects and products for living, national and international, under the sign of excellence; #HOMITalk selects unexpected locations – ateliers or private homes – for a selected public to open discussion on the themes of residential space; #HOMICommunity is a roadshow on the national territory to trigger a dialogue with entrepreneurs and artisans; and finally, #HOMINext looks at sustainability and the future, gathering and safeguarding sustainable creativity from the world.
Workshops, talks and moments of encounter complete the range of events, offering a cutaway view of market trends, ideas and suggestions.