Interni at Bookcity Milano 2019 Three women, three books, three stories of entrepreneurial creativity

The appointment of Interni Magazine for Bookcity Milano 2019 focused on the feminine contribution to the world of business and design. Not such an obvious liaison: in fact, the design sector has little to boast about when it comes to its female participants, as opposed to other business categories. Today, in the world, the people at the helm of businesses include only 5% women, and the design sector is no exception to the rule.

Nevertheless, as Sabina Belli, CEO of Pomellato, writes in her book D come Donna. C come CEO (RoiEdizioni), women often bring an unexpected and creative viewpoint that can be useful in contexts of teamwork, as in the case of industrial companies. This has been clear from the outset in design, a sector that relies on creativity and innovation, thanks to outstanding female personalities who have made an indelible mark on design history. Including two legendary protagonists of the 20th century.

The American Florence Knoll (1917-2019), entrepreneur and designer, brought the dictates of Rationalist design and the International Style into the complex American market, with protagonists like Marcel Breuer and Ludwig Mies van der Rohe, creating Knoll International, which is still a crucial brand of reference for design lovers everywhere. Among the Italians, we cannot forget the outstanding figure of Maddalena De Padova (1926-2014). Deus ex machina of De Padova, she was considered the ‘lady of style,’ who starting in the 1970s – thanks to the spaces designed for her store, her furniture collections and the memorable shop window displays on Corso Venezia in Milan – defined the essence of good design, for many years making her showroom an indispensable address for those who wanted to furnish a home in perfect Milanese style.

The Interni event during Bookcity involved three female protagonists of the present, who make decisions inside family companies, in the areas of production, management and communication of three brands that have had a major influence on design on an international level. Three women who due to expertise and passion in the field of publishing and communication have made a firsthand contribution to the creation of publications for their companies.

A book on the art collection of Fondazione Bisazza for Rossella Bisazza; a story about her father Elio, a lighting design pioneer with Martinelli Luce, for Emiliana Martinelli; and a volume containing the innovative solutions of Edra, one of the most creative and innovative brands of Italian design, for Monica Mazzei. Three women, three companies, three books and plenty of energy.

(Patrizia Catalano)