A new approach, where objects express values. And to the revolutionary value of the design lines, new meanings and messages are added in today's objects. First of all, respect for the environment. Sustainability, in fact, in the HOMICommunity finds an increasingly large space: in white porcelain, in low-energy consumption lamps, in eco-friendly mobility, in environmentally friendly home textiles.

And then objects that express values, tell their time, anticipate the future and become icons. But what are the objects that, born from the revolutionary creativity of designers, have changed their perception among the public and the history of design forever? From the aluminum juicer Juicy Salif by Alessi, designed by Philippe Starck in 1988 to the Moka Express Bialetti, from the steel in the vision of Gio Ponti and his Centrotavola trays, to the Cubo ashtray born from the meeting between Bruno Munari and Bruno Danese, to the lamp Anglepoise by George Cardwardine. Objects united by the desire to dare as well as by the perfection of the production process from which they came to life, in which competence, craftsmanship and design have made the difference.