The beauty created by artisans and designers expressed in objects that defy time, convey messages and change the history of design in furnishing accessories and objects. Craftsmanship and design understood as a wealth of knowledge and knowledge that become a product that remains a unicum, a model, subtracted from the passage of time. An icon, in a nutshell, that transcends common sense to transform itself into original content that makes everyday objects real cult.
There are many proposals that are candidates to underline the change taking place in people's lifestyle and to which HOMI, scheduled from 5 to 8 September at Fieramilanocity + MiCo, at the same time as the Salone del Mobile, gives visibility all year round, through the HOMICommunity, the online platform that offers the world of furnishing accessories, fabrics and fragrances, new inspirations, conversations on the evolution of the sector and a preview showcase of products, in view of the September edition.
A new approach, where objects express values. And to the revolutionary value of the design lines, new meanings and messages are added in today's objects. First of all, respect for the environment. Sustainability, in fact, in the HOMICommunity finds an increasingly large space: in white porcelain, in low-energy consumption lamps, in eco-friendly mobility, in environmentally friendly home textiles.
And then objects that express values, tell their time, anticipate the future and become icons. But what are the objects that, born from the revolutionary creativity of designers, have changed their perception among the public and the history of design forever? From the aluminum juicer Juicy Salif by Alessi, designed by Philippe Starck in 1988 to the Moka Express Bialetti, from the steel in the vision of Gio Ponti and his Centrotavola trays, to the Cubo ashtray born from the meeting between Bruno Munari and Bruno Danese, to the lamp Anglepoise by George Cardwardine. Objects united by the desire to dare as well as by the perfection of the production process from which they came to life, in which competence, craftsmanship and design have made the difference.