Poliform organized an event for the presentation of the new collection in its flagship store in Shanghai, at the Gala Mall. A showcase of the showroom was set up entirely with the new products designed by Jean-Marie Massaud. The Saint-Germain system of sofas and upholstered elements that transforms spaces into warm and familiar environments; the sober elegance of Koishi coffee tables characterized by organic shapes and sculptural but essential lines; the reinterpretation, with Le Club, of one of the archetypes of design: the voluminous leather armchairs of the clubs of the last century; the essentiality of Orbit, a visually light and minimal coffee table.
The renovation of the showroom also offered the opportunity to present the book Time, Light, Space, the result of the collaboration with Paolo Roversi, photographer and artist, chosen to celebrate the company's 50th anniversary. An intense narrative through the universal language of photography, a journey into the Poliform universe that summarizes years of innovation, challenges and encounters in the images of its products.
Around furniture, people have often tried to construct a philosophy, while it is much rarer that one seeks the substance without which furniture has no life: the soul. This is what Poliform asked Paolo Roversi to do in the book in which the photographer interpreted the fifty years of history of the Italian company that has been able to transport the ancient Brianza artisan tradition into modernity.
The book, published by Rizzoli, is the story through images of a unique dimension of living, born from the evolution of an artisan company in 1970 and grown to become a reference point for contemporary furniture, bringing world culture of know-how and the excellence of Italian design.
Time, light and space: these are the constitutive elements of photography and design, their essence. It's not a casuality. The search for an absolute synthesis, a radical simplicity, is what unites the work of Paolo Roversi and the drive that guides the planning of Giovanni Anzani, Aldo Spinelli and Alberto Spinelli in their constant reinvention of living. The book is distributed through the international circuit of Rizzoli New York bookstores.