The renovation of the showroom also offered the opportunity to present the book Time, Light, Space, the result of the collaboration with Paolo Roversi, photographer and artist, chosen to celebrate the company's 50th anniversary. An intense narrative through the universal language of photography, a journey into the Poliform universe that summarizes years of innovation, challenges and encounters in the images of its products.
Around furniture, people have often tried to construct a philosophy, while it is much rarer that one seeks the substance without which furniture has no life: the soul. This is what Poliform asked Paolo Roversi to do in the book in which the photographer interpreted the fifty years of history of the Italian company that has been able to transport the ancient Brianza artisan tradition into modernity.