The initiative takes its cue from the 1st Designer’s Week Milano organized by Interni in 1990, the year in which for organizational reasons the Salone del Mobile could not be held. That year, Interni and coordinated the initiatives of about 100 showrooms and galleries of the world of design, laying the groundwork for what was to become the FuoriSalone. Thirty years later, in this anomalous 2020, Interni reignites the creative spirit of Milan and promotes a program of communication that spreads and amplifies projects, opinions, stories, products, ideas and the people who generate them.

The program includes: a printed and digital Guide for Designer’s Week Milano, with all the events of the week, presented in alphabetical order and day by day, also with sponsored campaigns on the social networks; a digital daily, the Interni Design Journal, with a daily newsletter; a circuit of 8 Dooh Led walls in the most strategic locations of Milan to broadcast the calendar and contents of the events; the Interni Meeting Point, the technological core of information, where encounters will be organized, and where visitors can see video walls displaying all the appointments in the calendar at Istituto Marangoni Milano Design School, in via Cerva 24, Milan.