Bold formal experimentation and the involvement of all the senses guide the synaesthetic and interactive project. Shapes, materials and finishes respond to the need to vibrate the space to surprise its visitors.
“Music, with its expressive force, both on a graphic and emotional level, is the vibration from which everything started” explain Laura Passalacqua, Francesco Taviani and Jacopo Volpi from the Florentine studio Lievito. “From furnishings to finishes, the store stimulates and involves all the senses, amplifying the olfactory notes of the precious fragrances on display”.
Vintage echoes and radical memories can be read in the choice of the flamed finish of the tops, while the vertical surfaces are punctuated by hypnotic lines and sharp volumes. Furniture born from the articulation of cubic elements connected to each other, accessories with rhythmic profiles and optical color palettes design a space full of suggestions.
All the furnishings in the store, created to a design by Studio Lievito, play on the contrast between interior and exterior by alternating two Alpi: wooden surfaces: the daring Sottsass Red, with accentuated veins that enhance the bright color of the texture, and the discreet Xilo 2.0 Striped Black, Curated by Piero Lissoni, who is inspired by the intensity of nature.
The store is divided into two adjacent rooms connected by a short corridor.
Upon entering the store, the visitor is invited to interact with a real scented musical jukebox that allows you to select your favorite fragrance. The opposite wall houses a single totemic piece of furniture made up of squared volumes connected to each other by cylindrical elements in brushed brass. A mirror with a soft and dynamic profile completes the sculptural composition.
The protagonist of the showcase is a light and at the same time highly distinctive display element: the Alba bookcase, designed by Bernhardt & Vella for Arflex, in smoked glass.
Crossing the corridor, illuminated by the word Music has a Perfume reproduced in red neon colored paste made ad hoc in Murano, you enter the second room, a lounge space where you can devote yourself to listening to a vinyl or leaf through a volume, embellished with the unexpected overlooking the internal courtyard of the Milanese palace.
A central exhibition volume, lit by the flamed veins of Alpi wood, marks the spaces, while another Alba modular bookcase houses perfume bottles, books and other accessories.
The reticulated pattern of the wallpaper that covers the walls alternates with inserts of three-dimensional Rombini Triangle mosaic, designed by Ronan & Erwan Bouroullec for Mutina, to simulate the sound-absorbing coating typical of recording studios.