06 October, 2020 - 5,00pm
Interni Meeting Point, Istituto Marangoni, via Cerva 24, Milano

Digitalization can reduce or even reverse the gap of economic advantage between the model of mass production and economies of scale, and that of crafted and custom production. In a productive scenario that is increasingly 4.0, where Italian companies stand out in the world precisely for innovation and personalization through “making,” through very high levels of craftsmanship that are combined with industrial production in a unique way, it is worth investigating the transmission of these forms of expertise. Italian schools of design and crafts, an international reference point, tell us how the demand for education is changing; the world of production responds to the question of new professional figures required by companies.

Moderator Laura Traldi, journalist


Luisa Collina, dean of Scuola di Design, Politecnico di Milano
Full Professor, is Dean (since 2016) of the School of Design at Politecnico di Milano and Rector’s Delegate for external relations of the University. In 2005, she established a master course there (taught in English) in Product-Service-System Design, and from 2005 to 2015 she has been Head of the program. From January 2011 to 2016 she has been Rector’s delegate for Milan Expo 2015 and for the major events of the university. From 2013 to 2019 she has been President of Cumulus, the international association of universities and colleges of art, design and media that counts more than 340 members from 61 different countries worldwide.

Patrizia Moroso, art director Moroso - ph. Alessandro Paderni
She joined the management team of the family business producing sofas, armchairs and furnishing accessories in the mid-Eighties and in just a few years transformed the firm into a leading international design brand through important and fruitful collaborations with designers and architects. While creating a fusion of technology and hand-crafting, over the past twenty years she has built up a collection of iconic designs with a coherent hallmark but uniquely reflecting different latitudes and local cultures that over the years have been hosted in Italian and international museums.

Anty Pansera, design historian and critic - ph. Patrizia Sacchi
Design historian and critic, with a humanistic background, she has always moved with "militant" commitment from decorative / applied arts to industrial design, engaged in teaching and training issues. She has curated publications, exhibitions, reviews and conferences on these topics, also focusing on unexplored fields, such as the relationship between sport and design and female design. Cofounder and president of the DcomeDesign Association, on September 9th 2020 ADI, the Association for Industrial Design, awarded Anty Pansera with the Compasso d'Oro for Lifetime Achievement, the most renowned international design award since 1954.

Massimo Zanatta , Istituto Marangoni The School of Design, School Director - ph. Marco Giberti|Clavius
After the graduation in Engineering with a focus on Architecture and Design, he began his professional career as Project Engineer at FINA Italiana dealing with the entire construction of the company's sales points, with particular regard to technical-architectural development. Then Massimo covered the position of Project Engineer in TOTAL Italia SpA. He was in charge of the project management of the motorway, taking care of the roll out of the project, including the definition of the general design and corporate identity. In addition to this ownership, he led the relationship with all institutions and consulting firms for the construction and decoration of spaces. This experience allowed him to be Head of Distributors for TOTALERG S.p.A, managing the general structure improvement, coordinating the development and the growth of the company.