Milano Contract District’s response to the needs of real estate is based on integrating processes between the home design industry and the real estate supply chain, having introduced the first “customer journey” of the sector to the market, which it is now expanding with new digital tools. According to Lorenzo Pascucci, founder of Milan Contract District, to cope with the post-Covid era, “it is important to take note of the accelerating changes undergone by some processes and prepare to cope with them with the solidity of a large group through a business model capable of offering a service aimed at a safe, experiential, customizable turnkey home purchase.”