The culture of design is back and relaunching Milan's vocation as a reference city for international design. A rich calendar of over 350 digital or face-to-face initiatives and a Talk schedule by the Interni editorial team on the occasion of INTERNI Designer's Week

Design returns to the city after the stop due to the Covid emergency. Milano Design City, the appointment wanted by the Municipality of Milan, starts today until 10 October, born from the collaboration with the most important players in the world of design and creativity and with Gilda Bojardi, director of Interni.

An unmissable opportunity to promote the culture of design and relaunch the vocation of Milan as a reference city for international design thanks to a rich calendar of over 350 digital and physical initiatives : presentations, discussions, workshops, installations and meetings with the most relevant names in the world of industrial design and furniture.

66 protagonists will animate the Milan Design City calendar including: Triennale Milano, INTERNI with its Designer's Week, ADI (Association for Industrial Design), Polidesign, Politecnico di Milano, Order of Architects of the Province of Milan, Rossana Orlandi , SuperStudio Group, Elle Decor, AD, in addition to the design districts of via Durini, Brera, 5 vie, Santa Sofia and Molino delle Armi and brands such as Cappellini, Boffi, De Padova, Giorgetti, Cassina, Molteni, Minotti, Poltrona Frau, just to name a few.

Among the issues addressed and analyzed by Milano Design City, particular attention will be paid to the culture of design and design processes alongside the increasingly relevant themes of the circular economy, reuse and sustainability, investigating how these are guiding the choices of design and planning. international. Space also for reflections on new ways of understanding urban spaces and the mobility of citizens and goods.

The INTERNI DESIGNER'S WEEK initiative was created by INTERNI: 13 days of talks, conferences, debates and "onlife" events dedicated to new collections and product previews that will take place in showrooms and galleries in Milan and at company headquarters in Italy and abroad. In fact, the magazine directed by Gilda Bojardi rekindles the creative spirit of Milan, spreading and amplifying projects, opinions, stories, ideas and people through an articulated communication system that includes a paper and online guide of Designer's Week Milano, the online newspaper Interni Design Journal , a circuit of 8 DOOH led walls in the most strategic points of the city, and the INTERNI Meeting Point, set up in the headquarters of the Istituto Marangoni Milano Design School (via Cerva 24).

Calendar of the Interni Designer's Week Talks

Here is the complete schedule of the Talks (all, except where indicated, at the Istituto Marangoni). Access to the Talks is by invitation.

It will be possible to attend the meetings from the screen room of the Marangoni Institute, in compliance with current health regulations.

The Talks will be recorded and the videos will be available, after 8pm every day, on Interni Design Journal, on e sulla Newsletter (per riceverla clicca qui).


Benefit Corporation

Many companies are changing their statutes becoming Benefit Corporations and including in the corporate mission not only profit but social and environmental sustainability. To raise the stakes, put management responsibilities on the field, and prove their credibility in markets, including international ones.

They will talk about it, moderated by Donatella Bollani, journalist:

Nicoletta Alessi, Alessi Corporate Responsibility Manager, Tiziana Monterisi, Ricehouse co-founder, Eleonore Cavalli, Visionnaire art director and member of the Sustainability Table of Assoarredo-FederlegnoArredo, Gianluca Pazzaglini, Global Chief Commercial Officer Florim

The Talk will be opened by an official greeting from Cristina Tajani, Councilor for Labor Policies, Productive Activities, Commerce and Human Resources of the Municipality of Milan, Carlo Mandelli, CEO of Mondadori Media and Gilda Bojardi, director of INTERNI.


Home Experience

Connectivity, digitization of living, design, Italian spirit; four elements that are playing a fundamental role in changing our life habits and the spaces we live in.

They will talk about it, moderated by Francesco Morace, sociologist:

Michele De Lucchi, architect and designer, founder of AMDL CIRCLE, Paolo Lioy, CEO Whirlpool Italy and Iberia, Roberto Palomba, designer, Paolo Stella, creative director and writer



Large or small orders, but very personalized; what we improperly call “Contract” in Italy has become an important business line for many companies, which is however rapidly changing.

They will talk about it, moderated by Patrizia Catalano, journalist:

Massimo Iosa Ghini, Iosa Ghini, Matteo Nunziati, Studio Matteo Nunziati, Marco Piva, Studio Marco Piva, Lorenzo Pascucci, Milan Contract District, Gianmaria Mezzalira, Mezzalira Investment Group


Life Cycle

The meeting investigates the new strategies of the circular economy. Models of sustainable production and consumption, research and innovation, enhancement of digital infrastructures, are the drivers of the restart of our country, the cornerstones of development on which to work for the future of our planet and the enhancement of territories.

They will talk about it, moderated by Laura Traldi, journalist:

Gianluca D’Aquila, responsible for the development of the Waste to Fuel project - Eni Rewind, Andrea Corona, Quantis, Marta D’Ambrosio, president of the F2Lab association, Maria Porro, president of Assarredo-Federlegno-Arredo, Panter & Tourron, design studio.



The sector linked to food & beverage is certainly the one that most of all has undergone great changes and evolutions in recent years. And now the last challenge, given by the pandemic. What are the future scenarios? From the strategies of large-scale distribution to the design of restaurants, from a renewed relationship with the territory by the wineries to the alchemy of five-star cuisine. Key word 'Transformation'.

They will talk about it, moderated by Patrizia Catalano, journalist:

Fabio Pisani, chef & owner of Il Posto di Aimo and Nadia, Valentina Moretti, architect Holding Terra Moretti, Lorenzo Palmeri, designer, Claudio Saverino, architect, Vudafieri-Saverino Partners



Italian know-how, and that unique alchemy between craftsmanship and seriality, are still essential values ​​of the products of our country. Which often boasts a unique business history, all to be enhanced and communicated.

They will talk about it, moderated by Federica Sala, curator and design advisor:

Giulio Cappellini, designer and artistic director, Andrea Carnevale, Chief Marketing and Business Development Officer Pigna, Luca Fuso, Ceo Cassina, Stefania Lazzaroni, general manager Altagamma, Patricia Urquiola, architect and designer


Designing Care

After the emergency period that imposed a surreal immobility, now is the time for action. And the culture of the project will have to set in motion a virtuous reconstruction, an intimate regeneration animated by profound and responsible listening to the things of the world.


Ernesto Mauri, managing director of Mondadori

They will talk about it, moderated by Gilda Bojardi, director of INTERNI:

Filippo Del Corno, Culture Alderman, Milan City Council, Dario Franceschini, Minister for Cultural Heritage and Activities and for Tourism, Davide Rampello, artistic director, manager and cultural consultant



Italian design and craft schools remain an international reference point. But how is training demand changing and what are the new professions required by companies?

They will talk about it, moderated by Laura Traldi, journalist:

Luisa Collina, dean of the Faculty of Design, Polytechnic of Milan, Anty Pansera, critic and historian of design, Patrizia Moroso, art director Moroso, Massimo Zanatta, director of the School of Design Istituto Marangoni



Family capital, private equity, investment funds, new business models. The panorama of Italian companies is changing to build critical mass and face international markets, which are increasingly unstable, without giving up their own typicality.

They will talk about it, moderated by Silvana Annicchiarico, journalist and curator:

Giovanni Del Vecchio, CEO Giorgetti, Roberto Gavazzi, CEO Boffi, Gianluca Mollura, CEO MOHD, Nicola Coropulis CEO Poltrona Frau



Never as in this moment, also in the wake of the health emergency, is increasing interest in the areas of care and new solutions and technologies that allow you to live in a comfortable and healthy way.

They will talk about it, moderated by Matteo Vercelloni, journalist:

Davide Angeli, AMDL CIRCLE Head of International Business, Carlotta de Bevilacqua, vice president and CEO of the Artemide group and president of Danese Milano, Tiziano Binini, Binini Partners, Giovanni La Varra, Barreca & La Varra, Stefano Maffei, professor at Polifactory - Politecnico di Milano

Special Guest in video Filippo Lodi, UNStudio



Data and lighting travel together; here is that the future of the spaces we live in, both internal and urban, passes through the network cable, strongly affecting the shape of cities and architecture, and deeply affecting our living conditions. And this great game is being played by intelligent light design.

They will talk about it. moderated by Matteo Vercelloni, journalist:

Silvana Angeletti, Angeletti Ruzza Design, Felice Limosani, digital light artist, Federico Palazzari, Chairman and CEO Nemo Lighting, Carlo Urbinati, President Assoluce



The finishing sector is among those that invest most in research and development. Always to win the interest of customers, who are looking for new textures and surprising effects, durability and high technical performance and, after the pandemic, also the guarantee of being able to easily sanitize living spaces.

They will talk about it, moderated by Donatella Bollani, journalist:

Alberto Apostoli, Studio Apostoli, Diego Grandi, designer, William Lucchetta, founder Cimento, Alessandro Peisino, SAIB