New flagship store for Modulnova which, after Barcelona, Mallorca, Madrid, Marbella, Granollers and Seville, arrives in Valencia, the third largest city on the Iberian Peninsula.
The new space is the seventh showroom of the Italian company in Spain which strengthens its presence, underlining the strategic importance of this market.
Created in collaboration with Studio2, an interior design studio founded by Alejandro Escorihuela in 1997, Modulnova brings Italian design to the heart of what has always been considered the City of Arts and Sciences, thanks to its ancient and futuristic architecture.
The flagship store is located in an elegant, prestigious building on Calle del Mar 42, in the historic center of Valencia. Five large windows offer a significant overview of the Italian reality which, in addition to the kitchens, offers sophisticated, coordinating bathroom and living room systems with architectural volumes, which combine technical innovation with meticulous attention to detail.
The design integrated into the architecture, in volumes and proportions that characterizes Modulnova's design style thus finds a significant new declination in the showroom designed by Alejandro Escorihuela and his team of designers and architects.
The exhibition is divided into four settings, with a theatrical charm, which best express Modulnova's design philosophy. The emblem of this is Blade, the versatile modular system for the tailor made needs of architects and interior designers, which integrates perfectly with the spaces and volumes of the architectural project in a sort of symbiosis between structure and product.
Next to the Blade Lab kitchen, proposed in raw Graphite stone and Eucalyptus wood, equipped with majestic floor-to-ceiling columns with Black dust metal finish, there is also the patented Skill system and the Twenty model in concrete resin, expression of Modulnova's experimental research in 'area of materials, in addition to the program dedicated to living MH6.