Nespresso, the company of reference in the packaged coffee sector, has presented a global program – at the Museum of Science and Technology of Milan – of sustainable production and social responsibility, aimed at guaranteeing high coffee quality, recycling of capsules and reduction of harmful emissions. Ecolaboration includes the participation of partners in Italy like Federambiente, Unione Agricoltori di Pavia, Fondazione Banco Alimentare Onlus and CiAl – Consorzio Imballaggi Alluminio, who together with Nespresso have organized a project for the recovery and recycling of aluminium and the reutilization of the coffee grounds remaining inside used capsules. One of the speakers at the event was Francesco Morace, who presented the results of the research project “La Metamorfosi della Sostenibilità”, illustrating present themes of sustainability that represent, according to this analysis commissioned by Nespresso, strong conceptual nuclei that will lead to the trends of the future. “The coming trends will be very closely connected with the paradigm of Sustainability – Francesco Morace says – which thus becomes one of the major directions capable of shaping the society to come and the global market, including business choices”. Ecolaboration is the program developed in 2009, which is now a model of cooperation for all the parts of the Nespresso production cycle, who work together with a shared approach to improve the social conditions of the communities with which Nespresso collaborates and to limit environmental impact in every phase of the process. In Italy Ecolaboration has expanded its range of activities beyond disposal of capsules, making it possible for Nespresso to collaborate with Italian partners for the efficient reutilization of materials.