The installation created by Migliore+Servetto Architects offers a multimedia narrative on the historic brand’s heritage.
Villa Reale in Monza, with its prestigious past, hosts a tribute to the long history of Minotti and the know-how of the Brianza region in the furniture sector.
The project is inserted in eight rooms on the piano nobile of the villa, presenting three settings like film frames to convey insights on the values of family enterprise, international range and style of the famous Italian brand.
Dynamic analog and digital installations to present many original materials in a sort of large environmental photo album.
In the Sala degli Arazzi a system of projections embraces the space in a family portrait full of personal objects and memories, illustrating the intuition of Alberto Minotti that has then been developed by the new generations.
At the center of the Sala del Trono stands a large interactive globe in dialogue with a dynamic wall behind it.
In the Sala degli Uccelli a detailed story told in images on the main wall retraces the last 20 years of history and projects.
The exhibit itinerary concludes at the dining room where two enormous books stand on trestles with a height of over 4 meters: large photo albums containing documentary materials and curiosities, to offer visitors an immersive experience of the “Minotti attitude.”