Salone del Mobile.Milano, the international reference point for creativity in design and decor, reaches the Chinese market with the first edition of Salone del Mobile.Milano Shanghai.
A special iteration that fills the SEC – Shanghai Exhibition Center with the best of furniture production Made in Italy, and much more.
Together with the furnishings and design of a premium selection of 55 Italian companies, the event will be enlivened by a range of outstanding brands in the area of Italian lifestyle – fashion, automotive, food & beverage.
An exhibition-event with an installation designed for the SEC by Alessandro Colombo (Studio Cerri & Associati).
The fulcrum is a “piazza all’italiana” that becomes a gathering place of Italian excellence, a place to exchange ideas, to make contacts, or just to relax.
The fair also features Master Classes conducted by internationally renowned Italian architects, including Stefano Boeri, Fabio Novembre, Marco Romanelli and Tiziano Vudafieri.
Another outstanding feature is the space for the SaloneSatellite.