With the opening of the international flagship store on via Sant’Andrea in Milan, Stuart Weitzman presents an innovative retail concept designed by Zaha Hadid. The architecture of the store, in an area of 280 m2, is fluid and vital. A dialogue between geometry and material that gives rise to a captivating pace of segments and interruptions dictated by principles of functional efficacy and ergonomics. Experimentation with construction materials and technologies gives this place its character. Curved modular seating and independent displays are made with fiberglass coated with pink gold, a technique similar to that used for the construction of boats. The walls and ceilings in glass reinforced concrete (GRC) convey a sense of solidity, while the delicate precision of the complex curves puts the accent on product display areas. The location of the six large windows, at 10/A via Sant’Andrea, has been selected especially for the debut of this new retail concept. In the years to come, other flagship stores designed by the team of Zaha Hadid Architects will be opened in key cities around the world. Hong Kong, Rome and New York will host the next openings, slated for 2014.