The forerunner of all concept stores arrives in New York, the first American location of the brand
Text by Maria Camilla Scalfi
The historic store 10 Corso Como, created by Carla Sozzani about 30 years ago, now reaches New York, in the Seaport District in Manhattan, facing the Brooklyn Bridge. Here, inside the Fulton Market Building, the brand has opened its first space in the United States.
The project, like that of all the other stores, has been done by Kris Ruhs, creator of the brand’s historic logo; it is in line with the style of the facilities in Milan, Seoul, Shanghai and Beijing.
10 Corso Como New York by Kris Ruhs, exterior, Photo Ilvio Gallo.
The store has an area of 2600 m2 on a single level, and includes a cafe, a restaurant, a bookstore and an art gallery, exactly like the original venue in Milan.
There are various spaces for the sale of design objects, books, fashion and dining.
Besides the retail activities, the store presents the exhibition “Helmut Newton, Private Property”, featuring 45 original prints by the famous photographer, on view until 4 November 2018. The gallery also features an installation made by Michael Anastassiades in collaboration with Flos.