Cartéa presents I Was Here, paper that narrates the cities of the world. The first stop is Milan
Cartèa continues its investigation of the creative potential of paper, transformed from a simple surface into a medium of communication, as gift cards, boxes, notebooks, posters, place cards.
For Milan Design Week 2018 the brand presented the capsule collection I Was Here on the most important monuments of the city of Milan, part of a new collection that focuses on buildings, symbols and works of art in Italy and the world.
Works of architecture from the past that have formed the horizons of Italian cities over the centuries, like the Colosseum in Rome, the Tower of Pisa, the Basilica of Santa Maria del Fiore in Florence, coexist with more recent buildings like the Torre Velasca and the UniCredit tower in Milan. The image of Italy is completed by emblematic works of art like Michelangelo’s David and Botticelli’s Primavera.
There are also icons of other famous cities, like the Eiffel Tower in Paris, the Empire State Building, the Statue of Liberty and the Brooklyn Bridge in New York.
The collection has two versions: gray tones for a sober, elegant image, and bright colors for an ironic pop spirit.