A apartment designed for Venice, and to make guests feel like Venetians. A space with exclusive design, Made in Italy, customized in all its features, to welcome travelers with all the comforts of a boutique hotel, but also with the independence of a private home.

Casa Flora is an ambitious hospitality project of Gioele Romanelli, the latest of three generations of hoteliers and owner of Hotel Flora, in partnership with Diego Paccagnella, creative director and founder of Design-Apart.


The architecture and the interiors of a typical Venetian building meet the best of Italian crafted and industrial design. Over 20 companies are involved, including Antrax, Arbi, Cea, Ceramica Flaminia, Elica, .exnovo, Rubelli, Salviati, TM Italia, Xilia, all contributing original, unique pieces.


The entrance door opens on the completely redesigned piano nobile: light is everywhere, shaping the space, entering through large windows, while three portals connect the spaces of the living area with fluid, smooth transitions. This is the social zone of the house, conceived for entertaining or meetings.


One distinctive feature of Casa Flora is the way nature permeates its rooms. The colors of the lagoon, pink, green, yellow and blue, become the colors of the bedrooms. Each bedroom has its own wellness corner: a spa area with a Turkish bath, inside a large bathroom.


The dividers between the bedroom and bath are like the glazings of old greenhouses. Many typical Venetian features have been reinterpreted for Casa Flora by the architect Matteo Ghidoni of Salottobuono and the interior designer Laura Sari of Reveria: from the terrazzo used for the washstands, to the green stone of the kitchen counter.

Everything you see and touch in the house can be purchased online, starting on 23 March. Casa Flora presents a selection of special objects by the finest artisans working in Venice and vicinity, and the designers involved in the project.