Lavazza opens its first flagship store in the heart of Milan, a unique design space created to offer an unusual immersive experience in the authentic world of signature coffee by Lavazza.

A multisensory itinerary that embraces tradition and innovation, from classic Italian espresso to the exclusive creations of Coffee Design, passing through different brewing systems to a celebration of the art of roasting.

The opening is part of a strategic plan to transmit the experience of over 120 years of history of the company.