Nital announces the start of the project #nikon4sport, based on the concept “I am different.” The new format is dedicated to sporting events and their protagonists, and sums up experiences of life, photography and educational proposals related to the sports world, confirming Nikon’s intense engagement in this field.
Vanni Oddera, Italian freestyle champion, and Dario Bologna, NPS sports photographer, will have the task of interviewing and photographing athletes and young talents, offering them a prestigious showcase.
The first young athletes called in as testimonials for the project are Ilaria Naef, the Italian WCMX athlete who gets stimuli from her physical disability to overcome all limits by creating amazing acrobatic moves in a wheelchair, and Francesco Colombo, the reigning Italian Downhill champion, a special discipline that calls for the fast descent of slopes on a bicycle with a lightened carbon frame.
For more info about the project: www.nikon.it/it_IT/iamdifferent/nikon4sport.page#01