What are the happy memories of our lives? Which colors correspond to them? How can they have a positive impact on everyday life?

These were the initial questions, six years ago, behind the research of Good Feelings, a startup that offers personalized color service for countless uses, both for individuals and for different types of brands.

The artist Raluca Andreea Hartea and the architect Riccardo Marinelli, a couple in life and in business, combine art, psychology and science to develop a “process” that can be applied in all fields involving the use of color.

Through Good Feelings it is possible to construct a ‘win-win’ relationship between producer and consumer: clients improve quality of life thanks to the possibility of choice, while companies add custom hues for a true personal touch.