The first digital magazine in Italy for urban screens

The launch of a new publishing project: iDD Magazine, the first out-of-home digital magazine created to show on video-walls around the city, the panels previously utilized only for advertising.

A new, dynamic, metropolitan tool of communication with an eye on the future.

iDD Magazine communicates with consumers in motion, experimenting with new forms of engagement in the city. A tool that will immediately contribute to the effective, clear communication of the identity and values of a place, namely the Innovation Design District, whose borders coincide with those of the Nuova Milano, where residents, companies and creative talents can find spaces for sharing, promotion and socializing.

Lifestyle, fashion&beauty, design, food are just a few of the themes that will be covered, with the goal of offering passers-by a moment of information on the latest trends. A true weekly driven by content produced by some of the brands of Gruppo Mondadori: Grazia, Icon, Donna Moderna, Icon Design, Interni, CasaFacile, Sale&Pepe and Giallo Zafferano.

These features will be joined by content on events around the city and the theme weeks of the Yes Milano program, boosting the appeal of the city for a large audience.

The contents are developed to suit their displays and for various types of users. They are 15-second videos made in a modern digital style. IDD Magazine represents an innovation that will perceptibly modify the out-of-home communications market, thanks to an editorial plan developed to trigger engagement with a large, heterogeneous audience.

iDD Magazine has chosen Piazza Gae Aulenti – the heart of the iDD innovation Design District – and its sail as the symbolic place of a new way of conveying information and culture.

A video-wall with an irregular design, that together with nine other screens positioned in the most strategic locations of the city can reach an audience of 2,225,000 contacts per day, becoming an emblem of contemporary style, speed and progress.

iDD Magazine is a project of Mediamond, Gruppo Mondadori and VG Pubblicità.