Innovative, technological, creative, experiential: the new Lamborghini Museum, recently opened at the historic headquarters in Sant’Agata Bolognese, traces the history of a myth and projects it into the future.

The new layout has been designed and implemented by ETT, the creative digital company that works on technological and cultural innovation, in collaboration with the Go-Up architecture firm of Genoa and ABS Group, which produced all the aluminum and fabric structures that pace the museum spaces.

In particular, ABS Group has made eleven luminous walls, up to 27 meters in length, composed of aluminum profiles, fabric coverings and an LED lighting system. All the elements that make up the walls have been designed and engineered by ABS Group, including the backlighting system that enhances the colors and graphics printed on the sheets.

The combination of various multimedia and interactive technologies and the installation solutions of great visual impact by ABS Group has generated a new museum itinerary, for an intense experience of the world of Lamborghini, where history, motors, design and technology interact and intertwine, in a fascinating journey between the past, present and future.