Ahead of competitive events in the summer, the team that focuses on color design at Nike is focusing on the flow of the body in motion.
Imagining the voyage of the athletes, they have concentrated on tropical forests and fauna. The designers have carefully studied images and videos of birds in flight, especially iridescent wings and insects, like the ornaments of precious jewels.
These color influences are found in the lively summer palette of the group, an ‘unlimited colorway’ that extends to experimentation with national colors, taking the traditional colors of flags to their brightest or darkest extremes.
In motion, these bridge colors seem to paint an elusive luminous trail, bringing out not only the unlimited athletic prowess of their wearers, but also the way Nike sees the world: overflowing with boundless possibilities of inspiration and design.
